Wockhardt Shapes Its Entry Into Private Label OTCs With Allegra Allergy Generic

Wockhardt USA has 60mg and 180mg fexofenandine products available for retailers. While other firms already provide generic equivalent formulations of Allegra Allergy, Wockhardt’s products also are equivalent to the brand’s color, size and shape.

Wockhardt USA LLC expects to change the shape of the over-the-counter private label market by providing products directly to retailers, beginning with fexofenandine caplets that more closely resemble the size and shape of the Allegra Allergy brand than other generics.

The Wockhardt Ltd. subsidiary on Dec. 30 announced its 60mg and 180mg fexofenandine antihistamine products are available for retailers...

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