Sanofi’s Toujeo Is Approved, Now The Hard Part: Commercialization

Sanofi’s next-generation long-acting insulin will compete against an entrenched rival, the company’s own Lantus – a challenging proposition for any drug marketer, especially in the increasingly cost-conscious diabetes sector.

Sanofi’s next-generation long-acting basal insulin Toujeo will enter a challenging commercial market when it launches in April, going up against Sanofi’s own Lantus, securely entrenched as the gold standard.

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