DTC Safety Messages Could Vary By Platform As FDA Considers Screen Size

Both tablets and huge TVs have proliferated since the last research of the impact of superimposed text.

Pharma companies may have to adjust their television ads based on the device where they could be viewed depending on the outcome of an FDA study.

The agency is researching the impact of the size of superimposed text on direct-to-consumer drug advertising, including whether the device on which it is viewed influences the

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