The pharmaceutical cost containment strategy for Maryland-based insurer CareFirst BlueCross BlueShield revolves around integrating prescription drug and medical costs and incentivizing physicians to reduce them, Executive VP-Medical Affairs Jonathan Blum explained at a recent forum on “Affordable Medicines and Value-Based Payments,” convened by the Bipartisan Policy Center.
“Our medical management strategy is, part and parcel, very much a pharmaceutical management strategy and we look to integrate the...