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Rx Cost Containment At CareFirst Driven By Physician Incentives

 
• By Cathy Kelly

Legal changes that allow more data sharing can encourage value-based contracting, Executive VP-Medical Affairs Blum says

The pharmaceutical cost containment strategy for Maryland-based insurer CareFirst BlueCross BlueShield revolves around integrating prescription drug and medical costs and incentivizing physicians to reduce them, Executive VP-Medical Affairs Jonathan Blum explained at a recent forum on “Affordable Medicines and Value-Based Payments,” convened by the Bipartisan Policy Center.

“Our medical management strategy is, part and parcel, very much a pharmaceutical management strategy and we look to integrate the...

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