Education To Prevent Abuse Reinforces DMX Safety As OTC – CHPA Study

Trade group's journal shows how its targeted campaign is likely influencing teens’ perceptions of DXM abuse.“Bait-and-switch” approach aims to educate teens looking online for information on how to abuse cough/cold OTC medications.

A Consumer Healthcare Products Association-commissioned study on the effectiveness of its Stop Medicine Abuse campaign shows that education campaigns can prevent dextromethorphan abuse by teenagers and should quell concerns that the ingredient should no longer be available OTC.

“Because the results of targeted abuse-mitigation efforts seem positive, this ingredient should remain accessible to consumers over the counter,” CHPA said in the study published June 23 online

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