Plan B Approval Is Good News for OTC Switch of Xenical

FDA's fitful handling of Barr's OTC switch application for the emergency contraceptive Plan B has provided great political theater. But for GSK and Roche, the issue was a complication for the OTC switch of the weight loss drug orlistat. Now the path looks clear.

Everything the Food & Drug Administration does about Plan B makes headlines—but the commercial implications of the agency’s fitful handling of Barr Pharmaceuticals Inc. ’s over-the-counter switch application are harder to identify.

Now that FDA has approved the emergency contraceptive levonorgestrel for over-the-counter use in adults, Barr has a new avenue to ramp up sales—but it is hard to see how the...

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