The War on Generics - Part I

Generic drug companies are riding high after the largest generic launch ever (Zocor) and arguably the cleverest (Plavix). But brand companies are fighting back, and they may succeed in taking away the biggest incentive fueling patent challenges.

Ramsey Baghdadi

It seems like the best of times for the generic industry. June saw the largest generic launch in history—Teva Pharmaceutical Industries Ltd. ’s version of Merck & Co. Inc. ’s...

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