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Is Comparative Effectiveness Antithetical to Personalized Medicine?

 
• By Kate Rawson

Critics of comparative clinical effectiveness argue that the research, which relies in part on large-scale clinical trials, directly conflicts with personalized medicine's focus on patient sub-populations. Can the two peacefully co-exist?

Comparative clinical effectiveness certainly has the potential to dramatically change the drug development process. But some observers question whether it conflicts with another movement that promises to revolutionize the US health care system: personalized medicine.

The Food & Drug Administration has seized on personalized medicine as one way to restart a lagging R&D effort. Smart investments in personalized medicine, proponents say, will help industry move...

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