OTC H2 antagonist efficacy data better understood in text form than graphs, study shows.

OTC H-2 ANTAGONIST LABEL EFFICACY DATA BETTER UNDERSTOOD IN TEXT FORM than in bar graph form in a recent study conducted by Indianapolis, Ind.-based Walker Clinical Evaluations. In a comparison of three test labels for a "heartburn acid reducer" product in antacid users, the testing group found "significant differences" in comprehension among the labels, "with the text label showing the highest levels of comprehension."