NicoDerm CQ ads play up tapered dosing, 24-hour release; Nicotrol ads tout simplicity.

SMITHKLINE HIGHLIGHTS NICODERM CQ "STEPPED" DOSAGE, 24-HOUR RELEASE in television ads supporting the launch of the new Rx-to-OTC switch nicotine patch. Developed by New York-based Jordan, McGrath, Case & Taylor, the ads began airing on Aug. 16. Teaser ads for NicoDerm CQ began running on Aug. 12.