Pierre Dabre relaunching DuraScreen OTC sunblock in January.
• By The Tan Sheet
DURASCREEN SUNBLOCK GETS NEW DERM SALES FORCE of 40 reps to back the Pierre Fabre OTC product's relaunch. The dermatological sales force will operate as a separate sales division within the French cosmetics and toiletries company, working strictly with dermatologists to market DuraScreen and Fabre's other "dermatologist-recommended" products, the company said. Pierre Fabre Dermo-Cosmetique acquired distribution rights to DuraScreen, which was developed by Penederm, from Schwarz Pharma in August.
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