Ads will begin in September for the line extension from Advil maker Whitehall-Robins, and include both 15-second spots and tags on current ads. The product, in both grape and fruit flavors, began shipping mid-June. Packaging is similar to that of Children's Advil suspension; the box front shows the silhouette of a sitting baby and a picture of a medicine dropper. Packaging notes the product is for ages two to three years. The product bears standard pediatric directions for use, providing dosing for 24- to 35-pound children between two and three, adding that for children under two, caregivers should consult a doctor...
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Advanz Pharma would have had to show that the European Commission’s decision to revoke Ocaliva’s conditional marketing approval risked causing serious and irreparable harm, according to lawyers from Van Bael & Bellis.
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A new pilot aims to take Brazil closer to ‘digital transformation.’
Companies with significant exposure to Medicare and Medicaid have fewer options for passing along higher costs to consumers because of price controls in the programs.
The news coincides with rumors that Commissioner Martin Makary soon will name a new Center for Drug Evaluation and Research director.
There are now three draft versions of the legislative text that will overhaul the framework governing pharmaceuticals in the EU. Lawyers explain how the approaches proposed by the European Commission, European Parliament and Council of the EU differ and highlight implications for industry.
