Pharmanex Switching To Direct Sales Following Acquisition By Nu Skin

Starting Jan. 15, Cholestin marketer Pharmanex will offer its dietary supplements through direct marketing channels, using the sales network of its new parent company, Nu Skin Enterprises. The plan to switch to direct sales, which Pharmanex announced Nov. 18, will involve withdrawing its products from all mass market retail outlets, totaling approximately 30,000 stores.