LifeStyles Condom Discs

Ansell Healthcare Products launches ad campaign for new discs with print ads in Spin and Variety. The ad depicts a man holding a box of Condom Discs and pointing to them with a super saying, "Lifestyles now available on disc. 'Getting it on' just got a lot easier." TV ads may follow in the future. The easy-open discs are shallow plastic containers with a peel-off top. Each package contains a condom right side up. Ansell also initiates two new promos. In an agreement with Tower Records, Lifestyles condoms will be featured on an enhanced CD for the movie, "Austin Powers 2: The Spy Who Shagged Me" with a link to the LifeStyles Web page (www.lifestyles.com) through June 22. The company is sponsoring a series of in-line skate competitions. Free condoms will be available at LifeStyles booths at the events