J&J/Merck Pepcid AC Chewable Ads Send "Unintended Message" - NAD

Television commercials and print ads emphasizing the convenience and mobility of J&J/Merck Consumer Pharmaceuticals' Pepcid AC Chewable may send an "unintended message" the tablets should be taken without water, contrary to label instructions, the National Advertising Division of the Council of Better Business Bureaus announced Sept. 21.