Kraft Functional Foods Presence Expands With Balance Bar Purchase
• By The Tan Sheet
Kraft Foods is acquiring nutrition/energy bar marketer Balance Bar Company for approximately $268 mil., or $19.40 per share. While the food giant recently began selling Taste of Life salad dressing with vitamin E and Kraft Singles cheese slices with extra calcium, the addition of Balance Bar will significantly enhance Kraft's presence in the functional foods arena.
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