Naturmade Essentials relaunch will be backed by TV ads in the fourth quarter, while print ads continue. The line is being rebranded to combine all Nature Made multivitamins and add four multi/herbal combos: gingko biloba, kava kava, ginseng and garlic & soy (1"The Tan Sheet" Jan. 24, p. 14). The company's new double-strength SAMe 400 mg is more effective than doubling the dose of its original SAMe 200 mg, Pharmavite says. The extension is sold in 12- and 30-count bottles and is priced the same as the 20- and 50-counts of the smaller dosage product. The 20-count 200 mg SAMe will be available with a 10-count trial size of Super B Complex or a special 24-count bottle for the same price. A $2.5 mil. print ad spend follows a $4 mil. TV campaign in March and April and complements a $900,000 PR spend and $2 mil. budgeted for detailing. Pharmavite has also relaunched CalBurst calcium chews with improved chocolate flavor and new vanilla
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Advanz Pharma would have had to show that the European Commission’s decision to revoke Ocaliva’s conditional marketing approval risked causing serious and irreparable harm, according to lawyers from Van Bael & Bellis.
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A new pilot aims to take Brazil closer to ‘digital transformation.’
There are now three draft versions of the legislative text that will overhaul the framework governing pharmaceuticals in the EU. Lawyers explain how the approaches proposed by the European Commission, European Parliament and Council of the EU differ and highlight implications for industry.
England’s Court of Appeal has upheld a Competition Appeal Tribunal’s 2023 finding that Advanz and its former owner Cinven abused their dominant position in the UK market for liothyronine tablets by charging prices that were many orders of magnitude higher than the benchmark for fair pricing.
Linerixibat, GSK's treatment for cholestatic pruritus in patients with primary biliary cholangitis, is among the latest products that have been filed for review by the European Medicines Agency for potential EU marketing approval.
