Right Guard Xtreme Sport $61 Mil. Marketing Campaign Targets Young Men
Gillette is spending $61 mil. to market its new Right Guard Xtreme Sport antiperspirant/deodorant lineup to a younger set of active consumers ages 10 to 25, the company said.
Gillette is spending $61 mil. to market its new Right Guard Xtreme Sport antiperspirant/deodorant lineup to a younger set of active consumers ages 10 to 25, the company said.