Warner-Lambert
Cool Mint Listerine PocketPaks breath strips launch delayed, firm acknowledges. The new launch date is Jan. 16. The product, a novel delivery form of Listerine's essential oils, was slated for an August debut (1"The Tan Sheet" Feb. 28, p. 3). W-L cited Better-than-expected demand from retailers as the reason for the postponement. W-L also is developing a relaunch of its Listerine toothpaste