McNeil

Women's Tylenol Menstrual Relief TV ads break Oct. 16 with brand's "Take comfort in our strength" tagline. Print ads in women's magazines, an FSI Oct. 22 and in-store displays round out the dedicated ad/promo effort, which will run through the end of the year, J&J division says. The line extension is reaching shelves now (1"The Tan Sheet" Oct. 2, p. 3). McNeil also is sponsoring the "Women's Tylenol Commitment to Care Awards" in conjunction with newly opened Women's Museum in Dallas. Four women will be chosen to receive a $20,000 grant or scholarship and $5,000 donated to the charity of their choice as a result of their commitment to community, health and well-being, children or seniors