Prilosec OTC Has Retailers Staying Up Late; “BurnTown” Preview Underway

25 Aug 2003

• By The Tan Sheet

Wal-Mart is shipping "pre-awareness" promotional kits for Procter & Gamble's Prilosec OTC (omeprazole) to its stores in anticipation of the heartburn prevention drug's Sept. 15 launch

Prilosec OTC Has Retailers Staying Up Late; “BurnTown” Preview Underway

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