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Procter & Gamble Opens New Chapter With Supplement Deal

 
• By Carolyn B. Phenicie

Procter & Gamble buys Vermont-based whole foods supplement maker New Chapter Organics, expanding its consumer business and gaining a foothold in the natural products space. P&G intends to keep New Chapter a wholly owned subsidiary and leave most of its operations intact.

Procter & Gamble Co. takes another step in building its consumer health care products business with the purchase of premium natural dietary supplement maker New Chapter Organics.

The acquisition, a year after P&G announced its renewed commitment to the OTC drug space through a joint venture with...

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