OTC Answers Website Plays Up Brands In Self-Selection Engine

Drug companies will have the opportunity to sponsor content categories and place products in the MyOTC recommendation engine on OTCAnswers.com. CEO Donald Blust wants the website to help boost branded products as they push back against private label.

OTC Answers LLC introduces an online product selection tool to direct consumers seeking OTC drug treatments and boost awareness of branded consumer health products.

The Milwaukee-based startup went live in mid-July with OTCAnswers.com, featuring exclusive expert articles written by contributing pharmacists. The website also...

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