POM Decision Will Free FTC Resources For Other Enforcement

14 Jan 2013

• By Elizabeth Crawford

With the POM Wonderful litigation off its desk, FTC will have more resources to bring cases against other advertisers, attorney Mark Ullman warns. Likely target areas in 2013 and beyond include social media marketing and more subtle disease claims.

The dietary supplement and OTC industries can expect more attention from the Federal Trade Commission in 2013 once the drawn-out [POM Wonderful LLC] litigation wraps up, a prominent food and drug lawyer says.

For more than two years, FTC has been entrenched in litigation with the Los Angeles-based juice and supplement firm regarding...