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J&J Will Boost OTC Marketing Once Reliable Production Returns

 
• By Dan Schiff

Johnson & Johnson CEO Alex Gorsky says he expects 75% of OTC products previously recalled to be back on the market in 2013, and the firm will begin prioritizing marketing efforts once a consistent supply of products is restored. The McNeil Fort Washington facility will remain offline another year.

Johnson & Johnson CEO Alex Gorsky expects the firm to have 75% of its recalled OTC products back at retail in 2013 and to ramp up marketing behind long-delayed Tylenol, Benadryl, Motrin and Zyrtec relaunches.

A spokeswoman said the Fort Washington, Pa., manufacturing facility operated by J&J subsidiary McNeil Consumer Healthcareis on track to...

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