India’s OTC Potential, Regulatory Framework Entice Boehringer Ingelheim

The family-controlled German drug maker is preparing an entry into the Indian consumer health care segment, a market seeing a flurry of activity from competitors including GSK and Sanofi.

Boehringer Ingelheim GMBH expects to expand its consumer health care business to India, where it sees an OTC market growing rapidly on largely untapped potential and a relatively clear regulatory framework for product launches.

The German firm has stayed out of India’s OTC competition as firms including Sanofi, Johnson & Johnson,

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