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P&G Might Need To Split, Divest To Stay Competitive – Analysts

 
• By Ryan Nelson

P&G could benefit from splitting into two businesses, divesting its premium fragrances or pulling out of core personal care product categories, experts suggest. Financial services firm UBS says, “While P&G is stepping up its spending, cutting costs and accelerating new product launches – so are its competitors.”

Analysts question whether Procter & Gamble Co. can keep up with its competitors without shedding pieces of its business or making other significant changes to improve efficiencies.

Advantageous moves for P&G could include splitting into two businesses, divesting its premium fragrances or pulling out of core personal care product categories, experts suggest.

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• By Laura Helbling

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