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Cereal Firm Post Expands Into Supplements With Premier Nutrition Pick-Up

 
• By Dan Schiff

Seeking to diversify its portfolio for more dramatic sales growth, Post Holdings acquires Premier Nutrition, maker of Joint Juice and Premier Protein supplements. The $180 million transaction follows closely Post’s purchase of probiotic bar and natural cereal maker Attune Foods.

Breakfast cereal maker Post Holdings Inc. is making an aggressive play in the nutritional products space with its acquisition of Premier Nutrition Corp., the marketer of Joint Juice and Premier Protein supplements.

The $180 million cash deal, which gained Federal Trade Commission clearance Aug. 23, closely follows Post’s acquisition of probiotic bar...

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