<em>Colgate</em> “Superior” Anti-Cavity Toothpaste Launching In Emerging Markets

Colgate “Superior” Anti-Cavity Toothpaste Launching In Emerging Markets

09 Sep 2013

• By Katie Saunders

Colgate-Palmolive CEO Ian Cook highlights innovations targeted to emerging markets, including a new toothpaste containing acid-neutralizing technology for advanced cavity prevention.

Colgate-Palmolive Co. is introducing a toothpaste formulated with an acid-neutralizing technology to combat the leading oral care problem worldwide as part of its strategy for growth in emerging markets.

In a Sept. 3 presentation at the Barclays Capital Back-to-School Consumer Conference in Boston, CEO Ian Cook said the toothpaste...