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Meda Keeps Traditional Geritol Formula, Tweaks Brand In Re-launch

 
• By Dan Schiff

Meda Consumer Healthcare conducted extensive consumer research on Geritol after acquiring the vitamin supplement brand from GlaxoSmithKline in 2010. Its renamed Geritol Multivitamin SKU retains the original ingredient formulation and appeals to consumers seeking simplicity in the multivitamin space.

[Meda Consumer Healthcare Inc.] looks to inject new life into the Geritol dietary supplement brand with revamped product names and packaging that plays up the original ingredient formulation.

But after many years of advertising and marketing neglect by former owner GlaxoSmithKline Consumer Healthcare LP, the re-emergent Geritol...

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More from United States

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• By Bridget Silverman

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• By Mandy Jackson

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• By Derrick Gingery, Sarah Karlin-Smith, Sue Sutter, and Nielsen Hobbs

Pink Sheet reporter and editors discuss CBER Director Vinay Prasad using an unproven theory to help explain his COVID-19 vaccine decisions and the impact of the recently finalized reduction-in-force at the FDA.

Prasad Cites Unproven Theory Defending His COVID-19 Vaccine Decisions

 
• By Sarah Karlin-Smith

In defending his decision to overrule agency staff on three recent COVID-19 vaccine applications, the CBER director questioned the original timing of Pfizer’s COVID-19 vaccine authorization, reviving a long-held, but unproven grievance of President Trump.

More from North America

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• By Alaric DeArment and Cathy Kelly

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Part B Negotiation Proposal Would Lower Prices In MA, Private Plans Too, Stakeholders Complain

 
• By Cathy Kelly

The issue is attracting more attention as the 2028 deadline for implementing Medicare negotiated prices for Part B drugs approaches.

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• By Sue Sutter

The Oncologic Drugs Advisory Committee said the benefit-risk of belantamab mafoditin for two second-line multiple myeloma indications is not favorable at the proposed dosages and raised concerns about applicability of trial results to US patients.