Nasacort OTC Dual Allergy/Decongestion Relief Could Be Marketing Edge

Sanofi’s Rx-to-OTC switch Nasacort Allergy 24HR will be positioned in the crowded allergy category as providing dual relief from allergy and decongestion as an OTC, while most competitors offering both are sold behind the counter.

While its dual role and OTC status might provide a marketing edge, the brand still must overcome potential barriers that could hamper sales, such as consumer preference for pills over sprays, weaker brand