Prestige Brands Holdings Inc. emphasizes rapid relief in new marketing for Goody’s and BC pain relievers, which are opening doors for the firm to bring its other lines to convenience stores.
Prestige Brands Revs Up Goody’s, BC Brands
Prestige Brands is promoting Goody’s Headache Relief Shot through a deal with NASCAR and its first TV ad on ESPN. Goody’s has paved the way for further expansion into convenience stores, the company says during a sales and earnings call Nov. 7.
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