Prestige Brands Revs Up Goody’s, BC Brands

Prestige Brands is promoting Goody’s Headache Relief Shot through a deal with NASCAR and its first TV ad on ESPN. Goody’s has paved the way for further expansion into convenience stores, the company says during a sales and earnings call Nov. 7.

Prestige Brands Holdings Inc. emphasizes rapid relief in new marketing for Goody’s and BC pain relievers, which are opening doors for the firm to bring its other lines to convenience stores.

“It’s all about speed of pain relief,” President and CEO Matthew Mannelly said during the company’s fiscal 2014

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