P&G Targets Proposed Nexium Switch In Petition For PPI Labeling Limits

A P&G petition revives the firm’s argument that future OTC proton pump inhibitors should be held to the same labeling language as Prilosec OTC. The firm also argues that the NDA process can allow labeling that unfairly gives some products marketplace advantages over category competitors.

Procter & Gamble Co. is asking FDA to deny labeling for any OTC proton-pump inhibitor candidate – including the proposed switch of Nexium – that could cause consumers to believe the product works better than P&G’s Prilosec OTC.

In a citizen petition posted Nov

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