Claims Emerge To Join “Natural” As Class Action Fodder

16 Dec 2013

• By Elizabeth Crawford

Claims a product is “natural,” health and prevention claims, “whole grain” and “made with” claims, all can put a firm at risk for a lawsuit, the Center for Science in the Public Interest warns. After climbing for five years in a row, class action lawsuits brought against food products dipped in 2013, but the decline may be short-lived.

A wide range of potentially risky food and supplement claims are emerging as class action targets, even as “natural” claims continue to dominate the cases filed in the space, stakeholders say.

In the food space, whole grain, “made with,” disease prevention, health and qualified health claims are all ripe for lawsuits,...