Nu Skin Enterprises Inc. expects China’s investigation of its business to temper its sales growth during and possibly beyond the current quarter, but the firm remains optimistic about its long-term prospects in the key market after reporting global full-year revenue growth of 49% in 2013.
China Regulatory Probe Slows Nu Skin Growth After Record Year
The firm’s recent explosive growth is expected to slow substantially in the first quarter – to between 20% and 24% – but Nu Skin is confident the steps it is taking in China “make our long-term success more likely.” Analysts have faith in the firm as it works with Chinese officials to resolve an investigation into its business practices.
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