China Regulatory Probe Slows Nu Skin Growth After Record Year

The firm’s recent explosive growth is expected to slow substantially in the first quarter – to between 20% and 24% – but Nu Skin is confident the steps it is taking in China “make our long-term success more likely.” Analysts have faith in the firm as it works with Chinese officials to resolve an investigation into its business practices.

Nu Skin Enterprises Inc. expects China’s investigation of its business to temper its sales growth during and possibly beyond the current quarter, but the firm remains optimistic about its long-term prospects in the key market after reporting global full-year revenue growth of 49% in 2013.

Analysts also see positive signs that Nu Skin’s troubles in China could be resolved speedily with minimal

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