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Alli Recall Could Help Mitigate Reputation Damage In Face Of Tampering

 
• By Elizabeth Crawford

GSK investigates tampering with its alli weight-loss drug and positions itself as a consumer advocate with a U.S. recall of the product. By showing it is “on the side of good” the firm could actually emerge from the crisis with a stronger reputation, says crisis management expert Gene Grabowski says.

GlaxoSmithKline PLC’s alli recall places patient safety ahead of sales in a way that could mitigate long-term damage to the weight-loss drug’s reputation, just as Johnson & Johnson did in its response to tampering with Tylenol in the 1980s.

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