Interview: Fugate Attracted By UrgentRx Focus On Branding, Unique Positioning

Ron Fugate brought experience in the pharmaceutical and dietary supplement industries when he joined OTC drug startup UrgentRx’s board of directors in January. He says he sees UrgentRx not only using some of the strongest marketing strategies he has known for building a successful consumer health care product brand, but also making headway in new areas important to driving sales for new products.

Fugate’s experience includes leading Alacer during substantial expansion of its Emergen-C effervescent vitamin brand from 2005 through 2010, when