Consumer Health Care Industry News Roundup

PuraMed migrane re-launch; Skinvisible direct sales; RegiMEN ad campaign; Axxess Pharma hires social media firm; and more industry news.

Homeopathic remedy firm PuraMed BioScience Inc. re-launches its sublingual feverfew- and ginger-containing migraine treatment with improved flavor and a new name, MigraPure. The Schofield, Wis., firm said Aug. 13 it completed the first batch of the gel product made with same concentrations of active ingredients as the LipiGesic M migraine formulation it previously marketed and with “enhanced” peppermint flavor. MigraPure is packaged in pre-measured UnitDose sachets and the sublingual delivery allows the ingredients to absorb into the bloodstream “within the first few minutes to provide relief rather than the 30 minutes or longer needed for oral medications to absorb through the digestive system,” the firm said.

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