SmartX “Brain Supplement” Firm Should Rethink Its Product Claims – NAD

Cerebral Success submitted studies that did not test SmartX products or similar formulas, but were limited to findings on separate ingredients. NAD also said even when using the disclaimer “designed to,” an advertiser must provide reasonable support a product will “deliver the touted benefits to consumers.”

Cerebral Success’ support for its SmartX dietary supplement claims show that contrary to Aristotle’s observation, the whole can be less than the sum of its parts, according to a National Advertising Division review.

In a report released Sept. 23, the Council of Better Business Bureaus industry self-regulation arm recommended Cerebral Success discontinue multiple...

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