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Bodyarmor Rejects NAD’s ‘Upgrade’ Claim Critique

 
• By Malcolm Spicer

Gatorade sports drinks Stokely-Van Camp challenged that Bodyarmor Nutrition was noncompliant with NAD’s April 2014 finding that its ads combined claims that are supported individually in such a way that they created unsupported comparative claims

Bodyarmor Nutrition LLC will not defend its “upgrade your sports drink” claim to the National Advertising Division, but will “in the marketplace and in forums where it would have full due process rights.”

In a statement released Oct. 20, NAD said it referred its review of Bodyarmor SuperDrink ad claims to the Federal...

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