Prestige Brands Visits Doctors To Cure Slumping Monistat Sales

The firm in the second half of 2015 plans six initiatives to influence health care professionals on recommending Monistat for patients, CEO Matthew Mannelly says. Sales of Monistat have slid since a previous owner of the brand stopped marketing to health care professionals.

Prestige Brands Holdings Inc. is going to the doctor’s office to help grow sales of a key product in its OTC portfolio, Monistat yeast treatment.

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