FTC Homeopathic Advertising Review Spurs Broader Disclaimer Suggestion, Opens New Stage For RCT Debate

FTC attorneys say homeopathic claims should meet the same standard of proof the commission contends is required for dietary supplement advertising – randomized, controlled clinical trials. An industry groups says 92%-99% of participants in its study understood FDA does not review homeopathic drug label claims.

Homeopathic drug industry stakeholders suggest stronger label disclaimers with more details about health claims and regulatory oversight to defuse the Federal Trade Commission’s push for clinical trials to substantiate claims for their OTC products.

FTC is looking at homeopathic advertising largely due to market’s shift from primarily Rx products prescribed for individual users to mass-market formulations sold nationwide. However, discussions at a Sept

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