New Contender In Race To Plant ‘Natural’ Flag Wields Consumer View

While industry trade associations and research groups develop or already offer certifications so firms can tell consumers their products are approved as natural by expert evaluators, Organic & Natural Health Association approaches the challenge from the viewpoint of consumers wanting to know.

The Organic & Natural Health Association brings to the “natural” fray in dietary supplements and food a survey showing consumer confusion about how and by whom products are certified in addition to an offer to certify products.

While industry trade associations and research groups are developing or already offering certifications so firms can tell consumers their products...