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Church & Dwight Shapes Potential OTC Play On Gummy Format

 
• By Malcolm Spicer

The firm says sales of L’il Critters children’s and Vitafusion adults’ gummy vitamin lines increased more than 7% in its fiscal 2015 third quarter from the year-ago period as production and distribution began recovering from disruptions that restrained sales in the previous quarter.

Church & Dwight Co. Inc.’sstrategy for moving its gummy products business from “the penalty box” imposed by manufacturing problems into a sales growth leader includes expanding the format into the OTC drug arena.

The firm on Nov. 2 said sales of its L’il Critters children and Vitafusion adult gummy vitamin lines increased more...

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