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DenTek Deal Expands Prestige Brands’ Oral Care Portfolio, OTC Focus

 
• By Malcolm Spicer

While overall oral care sales grow 2.4% in the 52-week period through Oct. 3, sales of the sub-category of floss picks, dental guards, interdental brushes, disposable picks, dental wax, floss threaders, dental picks and tongue cleaners grew 9%. DenTek is first in floss pick sales and second in interdental brush sales.

Prestige Brands Holdings Inc.CEO Ronald Lombardi picks up where his predecessor left off, making an OTC market acquisition, DenTek Oral Care Inc. for $225m in cash, in his fifth month at the helm.

Prestige Brands adds DenTek brand floss, disposable pick and other oral care appliances to its OTC product portfolio and DenTek’s contract manufacturing business in the agreement announced Nov

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