SmartLabel Program Steers Clear Of Promoting Through Labeling

GMA says more than 30 firms marketing food and other consumer packaged goods, including personal care product giants Colgate and Procter & Gamble and dietary supplement firm Pharmavite, are participating and will distribute SmartLabel-bearing products starting later in December.

The Grocery Manufacturers Association might avoid pushing FDA’s food labeling buttons with its SmartLabel program to label products with a link to access additional ingredient and other information online.

The trade group on Dec. 2 announced that more than 30 firms marketing food and other consumer packaged goods, including personal care product giants Colgate-Palmolive Co. and Procter...

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