FTC Action On 'All Natural' Claims Likely To 'Embolden' Plaintiffs

19 Apr 2016

Attorneys agree that FTC's announced settlements with personal-care companies for misleading "all-natural" claims likely will not be helpful to class-action defendants making primary-jurisdiction arguments and could actually spur more litigation, similar to trends following FDA warning letters.

The Federal Trade Commission crackdown on fraudulent "all natural" claims in the sunscreen and personal care products space is not likely to undermine pending class actions or curtail litigation but could encourage more suits, attorneys suggest.

The agency announced proposed settlements April 12 with four companies for all-natural and 100% natural claims in online advertising for...